New catalogs, new collections, new trends …! It is true that September (together with the Salone del Mobile in April) is the most exciting month * _ *

AND SO AGAIN THIS TIME WE CAN GO BACK TO THINKING ABOUT HOW OUR HOUSE WILL DRESS NEXT YEAR: WHAT WILL BE THE COLORS THAT WILL COLOR OUR 2020?

Such an important year as 2020 cannot but bring incredible changes and a desire to renew itself in view of the new decade, which is why Jotun Lady has launched 12 new shades to celebrate the round figure, an important turning point for each of us.

THE BEGINNING OF A NEW DECADE IS THE RIGHT TIME TO LEARN SOMETHING NEW, DAYDREAM, DO WHAT WE LOVE, TRAVEL … THE HOUSE IS THE PERFECT STARTING POINT FOR ALL THESE ACTIVITIES 🙂 

The 12 new colors proposed by Jotun have a common denominator: they are all colors that reflect optimism, curiosity, and wisdom, stimulating a positive but also reflective/intimate approach.

Are you curious to know them? 🙂

LOCAL GREEN

A lush and reassuring shade of green, just as only nature can be. Be careful because it is not the usual green: the yellow tip inside it makes it much more natural and similar to the “vegetable” world.

CURIOUS MIND

Versatile and unexpected, this color depending on the combinations can be used as neutral or – on the contrary – as a chromatic accent thanks to the yellow-gold tip inside.

GROUNDED RED

A concrete color that restores the connection with the earth and – consequently – with the real world. An honest color that creates the right intimacy, a warm atmosphere to come back to after a hard day’s work.

FREE SPIRIT

Energizing and refreshing, this particular shade between blue and green recalls the horizon where the sky and the sea touch. Perfect both with neutral and to bring character to an environment 🙂

DAYDREAM

In addition to the wonderful name, this soft plum has another superpower: it makes any environment sophisticated, creating a relaxing atmosphere and also stimulating pleasant activities such as conversation and reading.

STATEMENT BLUE

All blues can be considered “statements” … But this is a bit more 🙂

The blue tip here is powerful, sophisticated, effective. 

HUMBLE YELLOW

Balanced, discreet, light and silent. This yellowish beige is neutral but is immediately noticeable for its elegance. 

ADVENTURE

The earthenware is back … Or maybe he had never left completely;) And we welcome him with open arms since it’s called Adventure and promises to bring home exotic and adventurous atmospheres, just like the new decade!

LIVELY RED

Energetic, warm and lively. This red is so vibrant that it can only bring creativity and passion wherever you decide to put it;)

EXHALE

Let’s breathe a sigh of relief and let’s enjoy this new mint that invites tranquility and relaxation. I think it’s my favorite of the whole palette * _ *

WISDOM

A magical, deep and sophisticated plum that invites wisdom, to make informed decisions without putting aside intuition. 

SERENE BLUE

As the name suggests, this soft, slightly desaturated shade of blue brings a peaceful and serene atmosphere to the interior, favoring harmony and balance. They say it will be the new best seller;)

Do you also remember the legendary Denim Drift? 😉

So, are you ready to face the new decade with these premises? I can not wait! 🙂

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